1. What is Brand Photography?
2. Clients
3. Your Route to Work: Your Road Map, Your Targets & Your Business and Brand Plan
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What does SUCCESS look like for me? (6:21)
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The Road Map
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Designing and Planning your Business (3:03)
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How Do You Want to Work?
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Setting Your Targets
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Ensure Your Goals and Targets are SMART
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The Cost of Doing Business
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Your Business Planner
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Finding Your Brand (11:34)
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Your Own Brand Shoot!
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Preparing for Video Calls
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Are you ready to take money?
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When are you launching?
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The Rich Tog Checklist method
4. The Client Experience
5. Prices, Packages and Deliverables
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Packages and Prices (26:44)
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Starting off...
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Graphics
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Examples of Graphics for Clients (7:54)
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Promotional Show Reels (11:58)
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Examples of Promotional Show Reels (20:17)
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Video Clips (5:27)
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Stock Images
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Examples of Social Media Collages
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Examples of BLANK SPACE Images for Clients (9:14)
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Extras for Clients - Adding Extra Value into your Packages for your Clients
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Social Media 30 day planner/guide for Clients - unbranded version template for students use
6. What a Shoot Should Look Like
7. Enquiries and Discovery Calls
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I get an enquiry... what do I do next?
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The Follow Up is in the Fortune - following up enquiries
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Conversational Script to Deal with Initial Enquiry
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Email Confirmation Templates for Enquiry
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Discovery Call Structure
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"I want to think about it"
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Follow up with Clients - Nurture the Nos
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Second Discovery Call
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Conversion Rates
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Dealing with Objections
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Taking payments using Stripe on the discovery call (5:47)
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Why we take the booking fee on the discovery call
8. The Booking Process
9. Pre Shoot / Planning the Shoot
10. The Shoot
11. Post Shoot Process
12. Marketing
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Your Year Business and Marketing Tracker/Planner (17:52)
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The Importance of Marketing (10:59)
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The Know, Like, Trust Factor
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Attraction Marketing
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Daily Marketing Habits
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Starting off... creating your brand visual content for your marketing (0:54)
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Starting off... building your portfolio (1:12)
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Market Research Questionnaire for marketing - The ASK QUESTIONS Method (11:03)
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My Start Up Promotion
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Model Call
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Landing Pages for Marketing
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Email Marketing
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Lead Magnet Sales Funnel
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Social Media - Choose a Pillar Platform and Prepare it
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Social Media - Types of Marketing Messages/Pillars of Content
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Social Media - the Importance of Engagement
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Lives and Videos (27:45)
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Using your Personal Facebook Profile
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Social Media - Facebook
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Social Media - IG
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Social Media - LinkedIn
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Winking and Wooing
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Strategic Alliances/Collaborations (32:07)
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Value Calls i.e. Brand Clarity Call's (35:42)
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Pitching to Potential Clients
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Referrals
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Networking
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Blogging
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PR
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Getting testimonials from clients to use for marketing (15:20)
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What to ask for in return for free or heavily discounted shoots
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Guest Expert/Webinar/Workshop pre written presentation template
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The Florist & the Motorbike stories - stories to demonstrate the importance of visual content
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Content Creation - Using Canva Magic Write Tool
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2025 Marketing and Content Calendar
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Content Creation (27:35)
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Postal Marketing
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Ella - my chosen software for EVERYTHING! (58:32)
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T&C guidance for competition winners/gifted shoots
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CONTENT - Objection handling content
13 Mini Shoots
15 Expanding your brand photography services
16. Virtual Photo Shoots
17. PRE WRITTEN CONTENT for your marketing
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Pre Written content - Example presentation for guest expert talks
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Marketing Content from Discovery Call Objections
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Pre-Written Marketing Content ideas - 6 weeks of content for social media marketing, email marketing and general content
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Pre-Written Marketing Content ideas - 1 year content calendar
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Pre - Written Marketing Content - longer copy posts, stories, blogs, emails etc
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Pre-Written Marketing Content - supplied to BBP students during pandemic
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Pre-Written Content - Social Media Quickstart planner - 36 days of post ideas and prompts
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Pre-Written Content - *CONTENT POOL from students * from March 2020
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How to upload a piece of video content to YouTube (6:53)
18. BONUS SECTION
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Bouncing back from client ghosting, and general consumer hesitancy, nerves and resistance to investing
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Dealing with clients' missed payments
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Examples of family and children shots without showing faces (3:59)
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Money Mindset and Self Development
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Your Self Development
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Book List
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Kit and Equipment and other stuff I use
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Example of video clips in promo show reel
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Becky Downie - Lead Magnet/workshop idea from a student
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Outsourcing your editing and retouching
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Creating GIFs (11:14)
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How to create glittery text (3:39)
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Example presentation for guest expert talks
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How to upload a piece of video content to YouTube (6:53)
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Interview with Brand Photographer Anne Thomas - Year-long Package Booking (64:07)
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How to generate a QR code in canva (2:02)
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Using the Canva Template for your FB banner (6:11)
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Canva - how to drop a logo onto a banner PLUS how to share template and edit links (5:49)
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Supporting the Deaf and Hard of Hearing Community
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How to create a google account
19. Guest Expert Trainings
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JoJo Ellis - Imposter Syndrome (81:42)
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Katie Colella - Mailerlite training for sales funnels/lead magnet (74:09)
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Training for your website success - Sam Hollis
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Emma Cullen - Creating Content that SELLS
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Linked In Training with Helen Pritchard
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Tish Hawken - Grow your Confidence (42:50)
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Facebook Ads with Katie Colella (57:05)
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Guidance for your website - Lisa at WonderWomanWebsites
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Gemma James - Soulful Sales (75:39)
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Lin Alchin - Getting more time into your day (79:09)
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Mirav - The Power Shot (24:22)
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Victoria Williams - Design and Space expert - Designing your space for yourself and for success (68:47)
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Guidance for your website and SEO - Cinnamon Creative, Barrie Downie (92:47)
Your Journey...
EVOLVE - how to advance and evolve your brand photography business
