Lead Magnet Sales Funnel | Gillian Devine

Autoplay
Autocomplete

Previous Lesson Complete and Continue

The Business of Brand Photography Group Mentorship Programme

Welcome!

Welcome! (1:42)
Your Mission Possible! (1:17)
1-2-1 Sessions
Support

1. What is Brand Photography?

What is it?

2. Clients

Introduction Video (2:08)
What Business Owners and Entrepreneurs Say, Need and Want
Your Ideal Client (5:51)
Your Elevator Pitch (4:55)

3. Your Route to Work: Your Road Map, Your Targets & Your Business and Brand Plan

What does SUCCESS look like for me? (6:21)
The Road Map
Designing and Planning your Business (3:03)
How Do You Want to Work?
Setting Your Targets
Ensure Your Goals and Targets are SMART
The Cost of Doing Business
Your Business Planner
Finding Your Brand (11:34)
Your Own Brand Shoot!
Preparing for Video Calls
Are you ready to take money?

4. The Client Experience

Intro Video (4:32)
Being Premium and Boutique
The Importance of Nurturing
The Power of Wow
The Power of Thank You

5. Prices, Packages and Deliverables

Packages and Prices (26:44)
Starting off...
Graphics
Examples of Graphics for Clients (7:54)
Promotional Show Reels (11:58)
Examples of Promotional Show Reels (20:17)
Video Clips (5:27)
Stock Images
Examples of Social Media Collages
Examples of BLANK SPACE Images for Clients (9:14)
Extras for Clients - Adding Extra Value into your Packages for your Clients
Social Media 30 day planner/guide for Clients - unbranded version template for students use

6. What a Shoot Should Look Like

Access to many of Gill's galleries for your education and inspiration

7. Enquiries and Discovery Calls

I get an enquiry... what do I do next?
The Follow Up is in the Fortune - following up enquiries
Conversational Script to Deal with Initial Enquiry
Email Confirmation Templates for Enquiry
Discovery Call Structure
Follow up with Clients - Nurture the Nos
Second Discovery Call
Conversion Rates
Dealing with Price Objections

8. The Booking Process

They want to book... what do I do next? Email confirmation, Welcome Brochure, Brand Workbook, etc
Taking payments using Stripe on the enquiry call (13:44)
Unbranded Brand Photography Workbook for you (4:16)
Brand Photography Workbook options
Your Contract for Brand Photography
Invoice/Receipt

9. Pre Shoot / Planning the Shoot

Pre Shoot Consultation / Planning the Shoot
How to design your shoot with your client (64:08)
Pre Shoot Nurture

10. The Shoot

Equipment and Lighting
Structure of a Shoot
Posing - Super Basic Tips on Posing Clients
Client Comms and Nurturing through the Shoot

11. Post Shoot Process

Post Shoot Process and Delivery
How I edit... from download to finish
BBP Student showing us how she uses Evoto (62:53)
Post Shoot Nurture
Asking for feedback

12. Marketing

Your Year Business and Marketing Tracker/Planner (17:52)
The Importance of Marketing (10:59)
The Know, Like, Trust Factor
Attraction Marketing
Daily Marketing Habits
Starting off... creating your brand visual content for your marketing (0:54)
Starting off... building your portfolio (1:12)
Market Research Questionnaire for marketing - The ASKING QUESTIONS Method (11:03)
My Start Up Promotion
Model Call
Landing Pages for Marketing
Email Marketing
Lead Magnet Sales Funnel
Social Media - Choose a Pillar Platform and Prepare it
Social Media - Types of Marketing Messages/Pillars of Content
Social Media - the Importance of Engagement
Lives and Videos (27:45)
Using your Personal Facebook Profile
Social Media - Facebook
Social Media - IG
Social Media - LinkedIn
Winking and Wooing
Strategic Alliances/Collaborations (32:07)
Value Calls i.e. Brand Clarity Call's (35:42)
Pitching to Potential Clients
Referrals
Networking
Blogging
PR
Getting testimonials from clients to use for marketing (15:20)
What to ask for in return for free or heavily discounted shoots
Guest Expert/Webinar/Workshop pre written presentation template
The Florist & the Motorbike stories - stories to demonstrate the importance of visual content
Content Creation - Using Canva Magic Write Tool
2025 Marketing and Content Calendar
Content Creation (27:35)
Postal Marketing
Ella - my chosen software for EVERYTHING! (58:32)
T&C guidance for competition winners/gifted shoots

13 Mini Shoots

Mini Shoot Case Studies

15 Expanding your brand photography services

Monthly Marketing Support Services
Videography services

16. Virtual Photo Shoots

What is a virtual photo shoot & using FaceTime for virtual shoots (68:13)
Shutterapp for virtual shoots
Shutter App training from Svetlana - software for virtual shoots

17. PRE WRITTEN CONTENT for your marketing

Pre Written content - Example presentation for guest expert talks
Pre-Written Marketing Content ideas - 6 weeks of content for social media marketing, email marketing and general content
Pre-Written Marketing Content ideas - 1 year content calendar
Pre - Written Marketing Content - longer copy posts, stories, blogs, emails etc
Pre-Written Marketing Content - supplied to BBP students during pandemic
Pre-Written Content - Social Media Quickstart planner - 36 days of post ideas and prompts
Pre-Written Content - *CONTENT POOL from students * from March 2020
How to upload a piece of video content to YouTube (6:53)

18. BONUS SECTION

Bouncing back from client ghosting, and general consumer hesitancy, nerves and resistance to investing
Dealing with clients' missed payments
Examples of family and children shots without showing faces (3:59)
Money Mindset and Self Development
Your Self Development
Book List
Kit and Equipment and other stuff I use
Example of video clips in promo show reel
Becky Downie - Lead Magnet/workshop idea from a student
Outsourcing your editing and retouching
Creating GIFs (11:14)
How to create glittery text (3:39)
Example presentation for guest expert talks
How to upload a piece of video content to YouTube (6:53)
Interview with Brand Photographer Anne Thomas - Year-long Package Booking (64:07)
How to generate a QR code in canva (2:02)
Using the Canva Template for your FB banner (6:11)

19. Guest Expert Trainings

JoJo Ellis - Imposter Syndrome (81:42)
Katie Colella - Mailerlite training for sales funnels/lead magnet (74:09)
Training for your website success - Sam Hollis
Emma Cullen - Creating Content that SELLS
Linked In Training with Helen Pritchard
Tish Hawken - Grow your Confidence (42:50)
Facebook Ads with Katie Colella (57:05)
Guidance for your website - Lisa at WonderWomanWebsites
Gemma James - Soulful Sales (75:39)
Lin Alchin - Getting more time into your day (79:09)
Mirav - The Power Shot (24:22)
Victoria Williams - Design and Space expert - Designing your space for yourself and for success (68:47)
Guidance for your website and SEO - Cinnamon Creative, Barrie Downie (92:47)

Your Journey...

I would love to know....

EVOLVE - how to advance and evolve your brand photography business

Monthly recurring revenue - a case study

Support / T&C

Support
T&C

Teach online with

Lead Magnet Sales Funnel

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock